AGROCEL AT A GLANCE
Leaders in Marine Resource-Based Chemistry
Since 1994, Agrocel has been unlocking the potential of the
Greater Rann of Kutch by transforming marine resources into high-value products. Leveraging
one of the world's most significant reserves of sea bittern, we have built a fully
integrated business that extracts value across the resource chain—from bromine and bromine
derivatives to specialty salts, plant nutrients, and other marine mineral-based
products.
Today, Agrocel is among the world's leading marine chemicals producers, with manufacturing
operations in Dhordo and Khavda (Kutch), Avania (Bhavnagar), and Ahmedabad supported by
corporate office in Bhujodi (Bhuj) and marketing outreach offices located in Mumbai, and
Gurugram.
Beyond business, Agrocel believes in responsible resource utilisation to create value for
industries, farmers, communities, and markets around the world.
Creating Value Across Industries and Agriculture
Chemicals:The Chemicals Business is built on a unique
strength i.e. the ability to transform marine resources into high-value chemical solutions.
Leveraging sustainable reserves of bromine-rich sea bittern, we operate an integrated value
chain spanning bromine, bromine derivatives, specialty chemicals, and fine chemicals. With
manufacturing facilities in Kutch and Bhavnagar, and enhanced scale through the acquisition
of Solaris Chemtech, we serve customers across pharmaceuticals, electronics, agrochemicals,
oil and gas, and other industries. Our focus on innovation, quality, and responsible
resource utilisation has established us as one of the world's leading bromine-based chemical
manufacturers.
Salt and Brine Products: Our Salt and Brine Products Business is built on
leveraging an integrated value chain that begins with sea brine and sea bittern. We
manufacture and export premium-quality solar salt, industrial salt, and other salt-based
products for customers across global markets. As one of India's leading salt exporters, we
combine large-scale production capabilities with rigorous quality standards to serve diverse
industrial applications. Our commitment to operational excellence, product consistency, and
customer-centric solutions has established Agrocel as a trusted partner in the global salt
industry.
Agri Business: Our Agri Business Division was established with a simple
mission: to improve farmer prosperity through access to reliable agricultural inputs,
technical expertise, and sustainable farming solutions. Over the years, we have built
trusted relationships with farming communities, helping them enhance productivity, improve
crop quality, and adopt more resilient agricultural practices.
Today, our portfolio spans crop nutrition, bio-based products, and specialty agricultural
inputs designed to support the evolving needs of modern agriculture. Leveraging our
expertise in marine minerals, we manufacture Mahalaabh, a premium potassium schoenite-based
plant nutrient, alongside a range of products including cold-pressed neem oil, neem cake,
seaweed-based biostimulants, and specialty crop solutions.
Through a strong distribution network, field demonstrations, and farmer engagement
initiatives, we continue to bridge the gap between innovation and the farm, creating
sustainable value for growers while contributing to the long-term development of
agriculture.